CAM Wayfinding

CAM is a private clinic with multiple departments offering a wide range of services to the patients, from specialist doctor visits to small surgery and esthetic surgery or physiotherapy, with a vast area dedicated to a laboratory.

With the opening of a new centre, CAM needed a new wayfinding system to allow patients to move easily between the departments and through the floors.

Starting from the existing logo which looks like a molecule, paired with Ghigos studio, we developed a new signage that emulates a periodic table of the elements. Each floor has been identified by a different color, and customised icons has been designed for each speciality. Each room has been provided with a tile including all the informations on location, floor and speciality, to ensure an easy circulation.