OSYLIA London

OSYLIA London is a newly established jewelry brand focused on bringing together contemporary forms with distinctive and inspirational designs. Founded as a startup in 2017 by two eclectic designers from different cultures, OSYLIA thrives in this diversity in origins. The vision behind the collections comes from the combination of art and design, while the execution relies on simple geometry used to create minimal elegant pieces.

The brand identity captures OSYLIA’ s essence, working with primary elements, simple lines, and typography and removing the unnecessary. A customised slim font has been designed for the logotype, to create a polished and simple look. Black and white are the only colors of the branding, two opposite tints, to represent the two different identities and cultures behind the brand. The identity’s understated elegance extends to its applications, through the clean aesthetic and use of only one graphic element, a black triangle.